Photo credit: Carina Mähler & Dominic Brandt / Mählerbrandt 

How can we foster capacity building and resilience through evaluation practices? What can quality management mean for cultural organisations? Experiences in Germany and abroad show successful examples of cultural organizations adopting quality standards (ISO 9001, for example), as well as the development of standards, metrics and specific accreditations for the cultural sector. In 2018, Arts Council England launched the Impact & Insight toolkit, to help arts organisations evaluate the impact of their work and celebrated the 30th anniversary of their Museum´s Accreditation Scheme.

In the panel “Quality for Culture” arts managers and specialists from Germany, UK and Brazil will discuss the opportunities and possibilities for improvement in the management of cultural organizations, having the pursuit of quality as a starting point. Coordinated by KMM guest researcher Beth Ponte, the event will also present the results of her research as German Chancellor Fellow of the Alexander von Humboldt Foundation, including a study and digital guide with 180 arts management resources collected in over 13 countries. Both publications will be available at

What: Quality for Culture – Panel Discussion

Where: Bucerius Kunst Forum, Alter Wall 12, 20457 Hamburg

When: Thursday, 12 December 2019, 19:00 – 22:00


Andreas Hoffmann – Managing Director of the Bucerius Kunst Forum

Beth Ponte – German Chancellor Fellow and Visiting Researcher at KMM Hamburg

Martin Zierold – Director of KMM Hamburg

Owen Hopkin – Director of Audience Insight & Innovation at Arts Council England

Sue Kay – Cultural manager and freelancer educator


Andreas Hoffmann is the Managing Director of the Bucerius Kunst Forum since 2007. From 2007 to May 2019 he was also Program Director Art and Culture for the music and heritage projects of the ZEIT Foundation – Ebelin and Gerd Bucerius. Since June 2019 he is the sole managing director of the exhibition house. He is responsible for Bucerius Kunst Forum´s expansion in 2008 and for the new building opened in 2019, overseeing the interdisciplinary event programs. Besides, he is co-curator of archeological exhibitions such as „Pompeii. Gods, Myths, People „(2014) and“ The New Images of Augustus „(2022) at the Bucerius Kunst Forum.

Beth Ponte is a Brazilian arts manager and researcher, with extensive experience in the non-profit sector and new management models for cultural public policies. She is German Chancellor Fellow of Alexander von Humboldt Foundation (2018/2019) and Visiting Researcher at the Institute for Arts and Media Management (KMM Hamburg). From 2010 to 2018 was Institutional Director of NEOJIBA Program (Centers for Youth and Children’s Orchestras of the State of Bahia). Since 2013 is member of the Board of the Brazilian Association of Social Organisations of Culture (ABRAOSC).

Martin Zierold is the director of the Institute for Arts and Media Management at Hamburg’s University of Performing Arts and Music, holding the Zajadacz Foundation Professorship for Innovation and Digitisation. He also works freelance as a coach, trainer and consultant. He was a Professor for Arts Management and Cultural Studies at Karlshochschule International University (Karlsruhe, Germany). Martin worked as a press spokesman and head of media relations for Tonkunstler Orchestra and the International Music Festival Grafenegg (Austria). Also, he spent seven years as Academic Manager and Principal Investigator of the International Graduate Centre for the Study of Culture at Gießen University.

Owen Hopkin is Director of Audience Insight & Innovation at Arts Council England. He was Head of Audience Development and Distribution at The Space, working on over 70 commissions, across a range of art forms. He has also worked at Amazon in the Video Games category, where he was responsible for developing audience and revenue-generating strategies. Prior to that, Owen was at Global Radio, working with some of the UK’s biggest media brands on digital properties.

Sue Kay has over thirty years‘ experience in arts management and cultural administration. She has worked as a theatre producer, programmer, venue manager, cultural planner, project coordinator, and senior lecturer. She is a freelance educator, working previously as Executive Director of Culture South West (UK), focusing on regional cultural development, capacity building and high-level advocacy and facilitation. She holds an MA in Cultural Policy and Management a PhD in Leadership Studies. Formerly a board member of the European Network of Cultural Administration Training Centres, and now resident in France, she works mainly in Central and Eastern Europe, Nordic-Baltic countries and the Southern Mediterranean region.


Please note that the event will be held in English.

The event is for free but we would like to ask you to sign up here if you want to attend.

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